So, TikTok went dark after the US ban, for about 14 hours. Then, it was back online, with a message crediting its return to “President Trump’s efforts.”
TikTok, with over 170 million users in the US, is one of the biggest platforms in the U.S. with a huge ecosystem of creators, merchants, and consumers. Its brief shutdown caused a stir, even prompting some users to flock to Xiaohongshu with the trending hashtag #TikTokRefugees.
TikTok’s return came after President Trump specifically confirmed there will be no liability for any company that helped TikTok from going dark before an executive order to be issued on day 1 to keep TikTok running.
How would things evolve from here? Will TikTok survive in the medium and long term in the US?
Tune in to find out more!
Chapters:
00:00:15: The Dynamics of the TikTok Ban
00:01:16: Trump's Role in TikTok's Temporary Shutdown
00:14:02: TikTok's CEO
00:18:33: Users Seeking Refuge in Xiao Hong Shu?
Featured materials:
How will TikTok’s fortunes in the US evolve from here?, TheLowDown
E66: TikTok has no good options, The Impulso Podcast
