Social Media Marketing Podcast Video Content Strategy: From YouTube to Short-Form Social
4 snips
May 5, 2022 AI Snips
Chapters
Transcript
Episode notes
Long Videos Are Evergreen Assets
- Long-form videos act as long-term assets that continue to drive leads years later.
- Investing in YouTube now yields ongoing discovery and lead generation over time.
Pick Clear Content Pillars
- Decide on content pillars and a narrow keyword niche to focus your videos.
- Use titles, metadata and repeated topic videos to rank for that niche on YouTube.
Start With Long-Form On YouTube
- Start with long-form YouTube videos because they're searchable and easier to repurpose.
- Break long videos into podcasts, blogs and short social clips to multiply your output.