Bloomberg Intelligence

BONUS EPISODE: A Conversation About Middle East Boycotts Hitting Global Brands

Jan 28, 2024
Shoppers in the Middle East and Muslim nations are boycotting Western brands due to their support of Israel, leading to a surge in sales for local brands. Global brands like McDonald's and Starbucks face consumer spending shifts. The impact and consequences of Middle East boycotts are discussed, as well as the rise of local brands and the challenges faced by boycotted brands in regaining customer trust amidst ongoing conflict.
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