Introduction

Many shoppers in the Middle East, as well as in Muslim nations like Pakistan are shunning big foreign brands, driven by a wellspring of anger against Western countries for their support of Israel during the war with Hamas. In this special podcast, Bloomberg reporters Leen Al-Rashdan and Salma El Wardany discuss the effects of the boycott movements, speak to those who've changed their spending habits, and to businesses who've seen an increase in sales as consumers make the switch to more local brands. Hosted by Daybreak Europe's Stephen Carroll. 

For more from the team, check out the Daybreak Europe Podcast. Every episode delivers the day's top stories, with context, in just 15 minutes. Available every morning by 7am GMT in your feed.  

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