
Driven by Data: The Podcast S3 | Ep 31 | How to Deliver Measurable Value With Your Data Strategy with Taylor Culver, Founder at XenoDATA
Jun 6, 2023
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Episode notes
Value Versus ROI Distinction
- Value is perceived while ROI is a formalized financial metric that data leaders rarely control.
- Data initiatives often lack committed budget metrics, so ROI seldom becomes the success criteria.
Executives Care More About Innovation
- Executives prize innovation and enterprise value more than strict ROI.
- Intangible signals of innovation can move share price far more than measured ROI.
Talk Finance: Commit Benefits To Budget
- Work directly with finance to identify which metrics they need and commit benefits into the budget.
- Let the business own assumptions so finance will credibly support capital allocation for data initiatives.
