Driven by Data: The Podcast

S3 | Ep 31 | How to Deliver Measurable Value With Your Data Strategy with Taylor Culver, Founder at XenoDATA

Jun 6, 2023
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INSIGHT

Value Versus ROI Distinction

  • Value is perceived while ROI is a formalized financial metric that data leaders rarely control.
  • Data initiatives often lack committed budget metrics, so ROI seldom becomes the success criteria.
INSIGHT

Executives Care More About Innovation

  • Executives prize innovation and enterprise value more than strict ROI.
  • Intangible signals of innovation can move share price far more than measured ROI.
ADVICE

Talk Finance: Commit Benefits To Budget

  • Work directly with finance to identify which metrics they need and commit benefits into the budget.
  • Let the business own assumptions so finance will credibly support capital allocation for data initiatives.
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