

Driven by Data: The Podcast
Orbition Group
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Episodes
Mentioned books

Mar 31, 2026 • 31min
S6, E11: Driven by Data Dilemmas, Hand Over & Catch up w/ Kyle Winterbottom, CEO & Founder, Orbition Group
For our final episode of the Driven by Data Dilemmas spin-off show, Catherine is joined by Kyle Winterbottom as they talk through their favourite parts of season six, and what's to come on the Driven by Data Podcast as it resumes next week with season seven!Listen wherever you get your podcasts!

Mar 24, 2026 • 50min
S6, E10: Driven by Data Dilemmas, Transformation the Right Way! w/ Alex Sidgreaves, Chief Data Officer, Zurich Insurance
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Alexandra Sidgreaves, Chief Data Officer for Zurich InsuranceToday's theme is all about 'Transformation the right way' - together, Alex & Catherine talk about the errors of forgetting people in great big transformations, how AI is shaking up the entire world, not just data teams and importantly, how to avoid getting someone fired on your first day!Listen wherever you get your podcasts!Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast, released every Thursday. Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Mar 17, 2026 • 46min
S6, E9: Driven by Data Dilemmas, Data Leadership Sinkers or Swimmers! w/ Steve Janoo, Chief Data Analytics Officer, Diaego
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Steve Janoo, Chief Data Analytics Officer & Global Digital Technology SVP for Diageo! Together, they talk about Data Leadership Sink or Swim!In a special IRL recording, Steve talks through his thoughts on what allows a data leader to swim freely towards success, and what causes them to sink. There's politics, exec buy-in and the evolution from player to coach.Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast, released every Thursday. Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Mar 10, 2026 • 53min
S6, E8: Driven by Data Dilemmas, Leadership Legends vs Leadership Lows w/ Dan Kellet, Chief Data Officer, Carmoola
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Dan Kellett, Chief Data Officer for Carmoola! Together they talk about Leadership Legends vs Leadership Lows!Dan walks through his thoughts on what makes a leader a legend, vs a loser! They discuss stories about candidates crying during interviews and team members making rookie errors.Dan shares some candid experiences of when it all went wrong, and he needed to walk away from his desk.Listen wherever you get your podcasts!Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast, released every Thursday. Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Mar 3, 2026 • 45min
S6, E7: Driven by Data Dilemmas. Don't fall for FOMO w/ Ines Ashton, Digital & AI Strategy Director (CIO), The Compleat Food Group
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Ines Ashton, Digital & AI Strategy Director (CIO), The Compleat Food Group. Together, they talk about how to avoid falling for FOMO!Ines walks through her experience of staying laser-focused on her strategy, her role, and her priorities, avoiding falling for FOMO. They also discuss how to avoid falling for the "shiny object syndrome" in an AI-Powered world.Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast, released every Thursday. Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Feb 24, 2026 • 49min
S6, E6: Driven by Data Dilemmas. When it all goes wrong! w/ Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML In this episode, they discuss three key stories surrounding when it all goes wrong. From deleting 11 years' worth of data, to a business unit causing the data servers to screech.Tim walks us through how to manage data teams when it's all gone a bit pear-shaped.Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Feb 17, 2026 • 48min
S6, E5: Driven by Data Dilemmas. AI Adoption or Anarchy? w/ Irina Mihai, Director Data Foundations, Decision & Data Science function, adidas
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Irina Mihai, Director of Data Foundations, Decision & Data Science function, adidas. In this episode, they discuss three key stories surrounding an AI Adoption or Anarchy. They discuss the how behind adoption, the wins organisations are seeing in real-time, and the final story offers an alternative perspective on the mass layoff fears.Irina offers her candid views on how to tame anarchy and lays out some of her plans for adidas' AI adoption.Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Feb 10, 2026 • 45min
S6, E4: Driven by Data Dilemmas. Career Crisis! w/ Lisa Allen, Director of Data, The Pensions Regulator
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Lisa Allen, Director of Data, The Pensions Regulator. In this episode, they discuss three key stories surrounding a career crisis. They discuss how someone can come into the data world as entry-level talent, someone re-adjusting their role in the data space, and the challenges being seen in the data engineer market.Lisa offers her advice on entering the market and how to be a competitive candidate, and words of caution to her fellow leaders.Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Feb 3, 2026 • 52min
S6, E3: DbD Dilemmas, Data is great, but people suck! w/ Zachery Anderson, Former Chief Data & Analytics Officer, NatWest Group
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Zachery Anderson, Former CDAO for NatWest Group. In this episode, they discuss how, for many people, the data work is great, but it's the people that suck. From nightmare managers who make you want to scream into a pillow, to everything now being branded AI. Zachery gives his takes on our dilemmas and shares some of his personal experiences of where people have sucked!Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Jan 27, 2026 • 43min
S6, E2: Driven by Data Dilemmas! Data is a MESS! w/ Nick Blewden, Director of Data @ Co-op
Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Nick Blewden, Director of Data for Co-op. In today's show, they discuss all things data MESS! From sticky situations where someone goes and deletes things in prod, to the woes of a student in their first 3 months of "real-life" data work.Remember, you can send your own dilemmas to community@orbitiongroup.com and Catherine will put them to our expert guests to answer.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.


