Built to Sell Radio

Ep 534 Why a "short list" of acquirers may be a trap

Feb 20, 2026
Andrew McConnell, entrepreneur who built and sold Rented, a dynamic-pricing SaaS for vacation rental managers. He recounts the pivot that saved the business and why moving cap table stakes mattered. He explains why relying on a short buyer list is risky, how bankers widen the acquirer pool, and the pitfalls of running a DIY sale process.
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ADVICE

Bring A Banker To Expand Buyer Reach

  • Hire an experienced M&A banker to widen the buyer pool and force a structured process.
  • A banker turned Andrew's 40-buyer list into 260 and created real competitive pressure.
ADVICE

Don't DIY The Sale Process

  • Avoid running your own sale because you lack leverage and time to close deals.
  • Pay fees if the banker can get a higher price quickly; it's a simple math win.
INSIGHT

Interest Isn't Offers Without Pressure

  • Buyers will take meetings to learn the space, but without a forcing mechanism they stall.
  • Structured auctions and timelines are what convert interest into binding offers.
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