
Built to Sell Radio Ep 534 Why a "short list" of acquirers may be a trap
Feb 20, 2026
Andrew McConnell, entrepreneur who built and sold Rented, a dynamic-pricing SaaS for vacation rental managers. He recounts the pivot that saved the business and why moving cap table stakes mattered. He explains why relying on a short buyer list is risky, how bankers widen the acquirer pool, and the pitfalls of running a DIY sale process.
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Bring A Banker To Expand Buyer Reach
- Hire an experienced M&A banker to widen the buyer pool and force a structured process.
- A banker turned Andrew's 40-buyer list into 260 and created real competitive pressure.
Don't DIY The Sale Process
- Avoid running your own sale because you lack leverage and time to close deals.
- Pay fees if the banker can get a higher price quickly; it's a simple math win.
Interest Isn't Offers Without Pressure
- Buyers will take meetings to learn the space, but without a forcing mechanism they stall.
- Structured auctions and timelines are what convert interest into binding offers.



