
Skool Stories These two hippies taught me "being weird" is okay
Jan 16, 2025
Dan Harrison and Alexander Om, early community builders on Skool and thrice winners of the Skool Games, share their journey of embracing uniqueness. They discuss the power of psychographics over demographics in finding the right community members. Listeners will be intrigued by their humorous anecdotes of self-discovery and the intersection of entrepreneurship with spirituality. The duo also reveals plans for an innovative Skool Cafe, emphasizing the transformative nature of in-person connections and the importance of meaningful community engagement.
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Psychographics over Demographics
- Focus on psychographics, not just demographics, when identifying your ideal client.
- Dan and Alexander work with people open to spirituality and seeking freedom and fulfillment.
Saying No
- Saying no to clients who aren't a good fit is important, even if it's difficult.
- As you grow, refine your client selection process and raise your standards.
Earning Your Niche
- In the beginning, take any opportunity to learn and grow.
- You earn your niche through experience, developing specialized knowledge.



