Explicit Measures Podcast 511: Mailbag! Scaling a Power BI Side Hustle – Marketing & Growth as a Family Man
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Mar 17, 2026 A time-crunched BI manager asks how to scale a Power BI consulting side hustle while prioritizing family. They discuss building a personal brand with free content and blogging. They weigh referrals versus consistent lead flow and low-hours marketing like speaking at user groups. They cover pricing, cash planning for feast-or-famine cycles, respecting employer boundaries, and knowing when to transition to full-time.
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Use Free Content To Create Inbound Leads
- Give away useful content to build a recognizable brand and attract inbound clients.
- Mike recommends producing free materials (podcast, videos, blog) so prospects already know your expertise before sales calls.
Keep A Wide Sales Funnel
- Maintain a wide sales funnel because consulting demand comes in waves and referrals alone won't sustain growth.
- Mike says a constant flow of net new work is vital to avoid feast-or-famine cycles.
Speaking Led Tommy Into Consulting
- Tommy started consulting after speaking at events and being asked by attendees for help.
- His wife's reaction (why doesn't she get paid?) pushed him to formalize services and start a side business.