Give Away Knowledge to Build a Brand

Description:

In this mailbag episode, we tackle a question from Jacob, a BI Manager and father of three who's been building his Power BI consulting side hustle since late 2023. With a full-time role, a stay-at-home spouse, and limited time to market his services, Jacob asks: How do you scale a consulting business while balancing family responsibilities? We discuss marketing strategies for time-strapped consultants, targeting small to mid-sized businesses, pricing and positioning, and the tension between growth and sustainability. Whether you're considering a side hustle or already running one, this episode offers practical advice on building a consulting practice that fits your life.

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