The Marketing Companion

Three questions that will change your career

14 snips
Dec 2, 2024
Keith Jennings, vice president of community impact at Jackson Healthcare, shares insights on career reinvention. He discusses how Mark Schaefer's new book sparked his reflection on stagnation and the importance of audacity in professional growth. They dive into three transformative questions for career development, emphasizing the difference between working in your job versus on it. Keith also highlights the need to stretch beyond your strengths and embrace new technologies, urging listeners to disrupt their routines to achieve meaningful impact.
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ADVICE

Work On The Business, Not Just In It

  • Back up from daily tasks and work on the business rather than just in it.
  • Evaluate whether current activities add value and remain relevant.
ANECDOTE

Quitting To Explore A New Planet

  • In 2008 Keith left a hospital marketing leadership role to pursue social media independently.
  • That risk launched the next chapter of his career.
ANECDOTE

Early Risks Launched A Career

  • Mark recounts getting the first internet account at his Fortune 100 job and self-publishing his first book.
  • Those early risks directly shaped his current career.
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