Inside Google Ads with Jyll Saskin Gales

Why Your Google Ads Campaign Has Zero Conversions

7 snips
Mar 12, 2026
A troubleshooting story about why a Google Ads campaign had zero conversions. Quick audits of tracking, traffic sources, and bidding reveal surprising culprits like Search Partners and click-focused bids. The conversation also examines YouTube view-through rate benchmarks, placement and demographic checks, and practical fixes to steer campaigns toward quality signals.
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ANECDOTE

Search Partners Ate The Budget

  • Jyll recounts diagnosing a six-week search campaign with zero conversions for an agency client.
  • They found search partners consuming half the budget and producing spammy clicks with a 75% CTR on thousands of impressions.
INSIGHT

Three Root Causes For No Conversions

  • Jyll frames three root causes for zero conversions: broken conversion tracking, wrong traffic, or inability to convert visitors.
  • She recommends auditing in that order to efficiently find the root cause.
ADVICE

Switch To Conversion Focused Bidding

  • Turn off Search Partners and switch from manual CPC to Maximize Conversions when conversion tracking is verified.
  • Manual CPC chases cheap clicks; Max Conversions focuses learning on conversions and better placements on Google search.
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