Investigating search terms and CTR anomalies

It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a business owner managing your own account, this is one of the most common Google Ads challenges you'll experience. In episode 111 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through the exact process she uses with her Google Ads coaching clients to diagnose and solve conversion issues. In this real life example, Jyll figures out why a client's search campaign hadn't seen a single conversion in six weeks. Then, Jyll uncovers the truth behind a suspiciously high view rate in a YouTube campaign. This episode is all about understanding the "why" behind your Google Ads metrics, and learning how to distinguish between green flags and red flags in your account.

Key Topics Discussed:

• The three root causes of zero conversions, and the order in which you should audit and solve them
• How to identify if the Search Partner Network is inflating your metrics with low-quality traffic
• The danger of using click-focused bid strategies like Manual CPC
• Establishing benchmarks for YouTube View-Through Rates (VTR) across In-stream, In-feed, and Shorts.
• What your campaign demographics can reveal about performance fluctuations
  
  

This episode is adapted from a popular issue of Jyll's free bi-weekly Google Ads newsletter, The Insider. Read the original issue here: https://learn.jyll.ca/newsletters/the-insider/posts/google-ads-metric-traps ?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Read more about this topic on Jyll's Google Ads Blog
- "I'm getting impressions and clicks, but no conversions in Google Ads." https://learn.jyll.ca/blog/i-m-getting-impressions-and-clicks-but-no-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
- Google Ads isn't recording my leads as conversions. Why? https://learn.jyll.ca/blog/google-ads-isn-t-recording-my-leads-as-conversions-why?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

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