The Bossticks Camila Coelho On Her Struggle With Epilepsy, Entrepreneurship, & How She Went From Working At A Department Store To Building A Global Brand
Dec 22, 2020
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Humble Beginnings in Brazil
- Camila grew up in a small town in Brazil surrounded by nature and family. She loved beauty from a young age, wearing bold red lipstick at six years old.
- Moving to the US at 14 after her parents' divorce motivated her early independence and pride in her Brazilian roots.
From Dior Counter to Influencer
- After high school, Camila worked at a Dior counter in Macy's, where she found beauty empowering. This job inspired her to become a makeup artist and start creating beauty content online.
- Her relationship with Dior came full circle when they later invited her to Paris Haute Couture shows.
Consistency Builds Audience
- Be consistent across all social media platforms to build a strong, engaged community. Posting regularly on your blog and social channels is key to growth.
- Different platforms attract different audiences, so use multiple channels to reach more people.