Ditching Hourly Zach Stevens - Year 3 of Growing a Subscription Business
Jan 20, 2026
Zach Stevens, co-founder of Conversion Factory and builder of a subscription marketing agency for software, shares an update on year three. He talks scaling a subscription model, hiring distributed designers, and systems for async client work. Short takes on onboarding, capacity per teammate, and where AI helps vs where human design still rules.
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Rapid Growth And Why It Happened
- Zach describes Conversion Factory's rapid growth from three co-founders to a 12-person team and hitting a six-figure month.
- He credits the shift to building a scalable subscription model and personal life changes like having his first child.
Hire To Scale, Not Just To Offload Work
- Hire when scaling excites you and you want to build something repeatable, not just to do more work.
- Delegate routine client work so founders can focus on strategy and growing the business.
Compensate And Promote Remote Talent
- Pay stable monthly fees to remote hires and give them ownership and flexible schedules.
- Train core team members to duplicate founders' standards so they can become creative directors.
