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Founding Story And Prohibition Pivot
- Adolph Coors emigrated from Prussia and bought a Czech beer recipe to start a brewery in Golden, Colorado.
- He later weathered Prohibition by shifting into porcelain production to keep the family business afloat.
Discipline Shaped A Distant Family Culture
- Adolph Jr. demanded strict standards from his children: education, physical capability, and appearance.
- That enforcement created a highly disciplined, emotionally distant family culture.
Ad Coors III: Shy, Competent Heir
- Adolph "Ad" Coors III overcame a stutter and severe myopia to lead within the family business.
- Colleagues remembered him as hardworking, modest, and calm under pressure despite family tensions.