Millionaire University Get Paid to Mail Postcards for Local Businesses | Dalton Joyner and Rachel Smith
#759 What if a simple postcard could open the door to a full-blown, high-margin local marketing agency? In this episode, host Brien Gearin sits down with Dalton Joyner and Rachel Smith, founders of Big Sky Automation, to break down a simple (and surprisingly profitable) local-agency growth play: using shared direct-mail postcards as a “foot-in-the-door” offer that brings small businesses in fast — then upselling into higher-value services like web development, Google Business Profile optimization, and reputation management. Dalton and Rachel share their origin story, how they structure the postcard program, the exact tools they use to fulfill mailers through USPS EDDM, and how they keep execution simple with Canva and automation. They also reveal how they’ve turned the model into an online community that helps others launch the same business in their own towns!
What we discuss with Dalton and Rachel:
+ Shared direct-mail postcards
+ Low-cost “foot-in-the-door” offers
+ Splitting postcard costs
+ USPS EDDM fulfillment
+ Local business lead generation
+ Upselling agency services
+ Google Business Profile optimization
+ Reputation management systems
+ High-margin postcard profits
+ Community-based agency model
Thank you, Dalton and Rachel!
Check out Big Sky Automation at BigSkyAutomation.com.
Get the free Community Card Mini Course.
Follow Dalton and Rachel on YouTube.
Watch the video podcast of this episode!
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