114. Build a Personal Brand that Dominates your Niche w/ Chris Do

What's up Rock Nation, today we welcome the master of personal branding, Chris Do. Chris is someone we've been following for a very long time, and have learned so much from. Whether it's how to hone in on your superpower and master your personal brand, or knowing what questions to ask on a discovery call, Chris knows exactly how to run a successful creative business. You may want to watch this one twice!

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Check out Chris here:

https://www.instagram.com/thechrisdo/

https://www.instagram.com/thefuturishere/

https://www.youtube.com/ @thefutur  

Timestamps:

0:00 - Trailer

1:40 - Intro

2:58 - One Handed Crack

4:44 - What is a Personal Brand

5:10 - Being Authentic in your Content

7:15 - What it means to be Authentic

9:28 - Followers vs Personal Brand

12:02 - Aspirational Brand Buying

13:17 - Chris’ intro into Creating Content

18:21 - How The Futur was created

19:35 - Navigating tough times in the beginning

20:55 - Creating value driven content

24:53 - Everyone needs one truth sayer in your life

26:31 - Chris’ 3 F’s Approach to tell better stories

31:11 - Chris’ low friction approach to content

34:11 - Carousel posts on Instagram changed everything

38:56 - How Chris’ team changed with The Futur rebrand

41:29 - Organic vs paid reach

42:48 - How to get into being a coach

43:27 - Chris’s issue with online coaching “guru’s”

45:40 - Chris wants all the smoke

47:35 - Why you should always credit the source of information

48:57 - How to identify your superpower

54:16 - Value Based Pricing

58:34 - Major Brand Redesigns

1:01:20 - Role Play with Chris, Brayden, and Chase

1:14:20 - Price Objection Handling

1:20:07 - What to do when you NEED the new client

1:22:06 - “It’s TOO Expensive”

1:22:55 - How to charge more

1:25:31 - How to determine the value of your work

1:28:24 - Advice to your 18 year old self

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