Coffey & Code

Beyond Reality: Designing the Future with XR and AI

14 snips
Apr 24, 2025
Josh Bankston, a partner at Mace Virtual Labs with over 13 years in the XR industry, dives into how Extended Reality is transforming education and business. He emphasizes the importance of thoughtful product design, iterative development, and the role of internal champions in tech adoption. The discussion covers real-world XR applications, the integration of AI in 3D modeling, and the significance of community collaboration in the XR movement. Learn how immersive experiences can enhance engagement and storytelling while driving brand connections and organizational growth.
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INSIGHT

Details Make XR Deployments Professional

  • Small details in hardware accessories matter for credibility, usability, and brand perception.
  • Thoughtful design choices enable repeatable, brandable products that scale beyond custom hacks.
INSIGHT

Pilots Are Scaling To Large Deployments

  • Pilot purgatory is ending as organizations move from small tests to scaled deployments with proven ROI.
  • Education is leading large deployments, scaling to thousands of headsets across districts and universities.
ADVICE

Empower Internal Champions

  • Do nurture internal champions to drive XR adoption and educate nontechnical teammates.
  • Empower those champions with leadership support so deployments can scale across organizations.
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