Creator Science #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
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Apr 9, 2024 
Richard van der Blom, founder of Just Connecting and a LinkedIn algorithm expert, shares his vast knowledge about maximizing LinkedIn's potential. He discusses the reasons for recent declines in LinkedIn reach and which content formats currently perform best. Richard also delves into effective lead generation strategies and provides a detailed breakdown of how he personally uses the platform. His insights from analyzing over 1.5 million posts reveal exciting trends for creators facing an inactive user base. Get ready to level up your LinkedIn game!
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Leveraging Polls
- Polls are a powerful tool for sparking conversations and generating leads on LinkedIn.
- Use poll results to inspire new content pieces.
Relevance of Selfies
- Selfies on LinkedIn increase reach when relevant to the post's content.
- LinkedIn directs knowledge-based content to followers and personal stories to connections.
Managing Connections and Followers
- Connect with people who provide value or to whom you can offer value.
- Prioritize followers and connections based on your current business goals.