The AC Podcast Is the Gospel Marketable?- Andrew VanderPloeg Interview
May 1, 2026
Andrew VanderPloeg, VP of Marketing and Communication at ShareWord Global, brings nonprofit marketing and evangelism training experience. He argues gospel communication is ethical, audience-first, and relational. They discuss adapting to cultural shifts, the power of trust-filled one-to-one relationships, and why simplicity, prayer, and practice beat sales tactics.
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Marketing Is Ethical Gospel Communication
- Marketing is simply communicating the gospel effectively, not trickery or clickbait.
- Andrew VanderPloeg ties marketing principles to Gospel communication, stressing audience understanding and ethical approaches from Scripture.
Culture Is More Open To Conversations Than Institutions
- Cultural doors to public evangelism have closed, but personal relational openness has grown.
- VanderPloeg cites research and cultural trends showing people are spiritually open though not necessarily seeking the God of Abraham.
Prioritize Real Relationships Over Sales Tactics
- Enter evangelistic relationships with genuine love and shared life, not a sales mentality.
- VanderPloeg recommends building real neighbourly connections (fixing fences, kids playing) so gospel conversations can spill out naturally.