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Is the gospel message meant to be marketable? Most Christians intuitively understand the importance of sharing their faith, but many feel overwhelmed or unsure how to communicate the gospel authentically and effectively. In this episode, Andy sits down with Andrew VanderPloeg—VP of Marketing and Communication at Shareword Global. They discuss defining evangelism properly as a relational, ethical, and strategic process rooted in the life and teachings of Jesus. They reveal that effective gospel communication isn’t about tricks or formulas, but about understanding your audience, cultivating genuine relationships, and trusting God with the results