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The Lemur Rumor And Fact‑Checking
- John recounts a viral TikTok rumor that Hank stole a lemur and how it spread despite being false.
- He describes checking the Orlando Sentinel archives and debunking the claim through lateral reading.
What Makes Misinformation Sticky
- John explains why misinformation succeeds: it must be sticky, slightly ludicrous, and confirm priors.
- Such claims feel shocking yet unsurprising, which makes them highly shareable online.
Emotion Trumps Accuracy Online
- Both hosts note people prefer shocking information that confirms their beliefs.
- That emotional appeal often beats factual accuracy in online sharing behavior.