Letting & Estate Agent Podcast Price Reductions - The Josh Phegan Way - Ep. 2465
Feb 2, 2026
Josh Phegan, property coach and international estate agency trainer, shares techniques for securing realistic price reductions. He discusses using market data to align sellers. He explains weekly 15-minute check-ins and a clear menu of next actions. He shows how competitor moves and percentage-based framing create urgency and speed up sales.
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Use Market Data To Make The Case
- Present market data so sellers can accept and understand why change is needed.
- Use supply, new listings, recent sales and reductions to show the market's direction.
Meet Weekly In The First Month
- Create early tension by meeting weekly with sellers for the first four weeks.
- Run short 15-minute reviews to track metrics and decide next actions quickly.
Role-Play: The 15-Minute Check-In
- Josh role-plays a 15-minute Zoom check-in showing metrics and options to the seller.
- He uses real numbers and recent market reductions to shift the seller's pricing expectation.