The Dentalpreneur Podcast w/ Dr. Mark Costes 2437: The Marketing Mistakes That Kill New Patient Flow
Feb 3, 2026
Ryan Gross, founder and CEO of CMO Share and former Disney data strategist, brings data-driven dental marketing expertise. He discusses aligning marketing with operations, diagnosing call-to-new-patient gaps, tracking ROI with Google Analytics, AI’s impact on SEO and content, and different strategies for startups versus acquisitions.
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Episode notes
Disney Excel Lesson on Data
- Ryan recounts a Disney merch manager who used an Excel sheet to change product by weather.
- He uses that story to show data-driven decisions work at any company size.
Match Marketing To Capacity
- Shift marketing spend toward the type of appointment your practice can deliver right now.
- Target emergency or high-availability slots to convert more callers into producing patients.
Track ROI With Platform Data
- Use Google Analytics and ad platform data to tie clicks and calls to new patients and production.
- Combine call volumes, conversion rates, and patient value to calculate true marketing ROI.
