On today's episode, Dr. Mark Costes is joined by Ryan Gross, founder and CEO of CMO Share, for an insightful conversation on the evolving landscape of dental marketing, operations, and how to thrive in uncertain economic times. They discuss the critical importance of aligning marketing strategies with operational capacity, how to maximize ROI by tracking the right metrics, and the power of Google Analytics over analog systems. Ryan shares how his experience with Disney and data-driven thinking shaped CMO Share's unique approach to dental marketing. They dive into the different strategies for startups versus acquisitions, explore how AI is changing how practices must approach SEO and content, and why patient quality is more important than raw numbers. Plus, they discuss upcoming opportunities like the January 29th Practice Launchpad event in Scottsdale, Arizona—perfect for those planning a startup or acquisition in 2026.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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