We Are Selling with Lee Woodward Mastering Your Marketing with Danny Grant
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In this episode of We Are Selling, Lee Woodward is joined by Danny Grant for a practical and timely conversation on leverage marketing, and why clear, confident marketing conversations matter more than ever as the market stabilises in pricing.
Together, they unpack one of the most common objections agents face today, concerns around advertising spend and whether “all that marketing” is still necessary when properties once sold so quickly. Danny shares real-world dialogue and insights that help agents reframe marketing as more than attraction, but as a powerful emotional and validation tool for buyers.
💡 In this episode, you will learn:
- Why marketing is not just about finding buyers, but creating emotional connection
- How strong marketing signals seriousness, quality, and confidence to the market
- Why doing “everything possible” removes regret at the end of a campaign
- How even one extra buyer, generated through marketing, can dramatically change the final result
- What leverage marketing really means, and how buyers use marketing to validate decisions with family and friends
- How leakage marketing helps control timing, pricing, and momentum before hitting the portals
Lee also shares practical strategies around preparing the market before a listing goes live, protecting the asset, and avoiding the biggest risk in real estate, allowing a property to sit too long and lose perceived value.
Hosted by Lee Woodward Training Systems
Brought to you by The Agency Portal
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