CNBC Sport Premier League CEO Richard Masters 7/31/2025
Jul 31, 2025
Richard Masters, CEO of the Premier League, sheds light on the league’s financial health and the rise of U.S. ownership, discussing exciting future prospects. He also delves into the importance of maintaining competitive balance and the cultural significance of English football amid evolving ownership dynamics. Broadcast legend Jimmy Roberts shares insights into the booming world of women's golf, emphasizing its growth and potential for commercial success, alongside the exciting narratives shaping the sport's future.
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Diverse Ownership Respects Traditions
- US and international ownership of EPL clubs has increased, bringing investment and respect for club traditions.
- Community connection remains deep despite conglomerate ownership, preserving clubs' local identities.
US Market Critical for EPL Growth
- The US is EPL's top international market by revenue, driven by strong broadcasting partnerships.
- Premier League invests in US engagement with events like the EPL Summer Series to grow soccer's popularity.
No EPL Regular Games in US Planned
- EPL has no plans to play regular season games in the United States due to strong fan pushback and tradition.
- Unlike NFL, EPL prioritizes maintaining home fixtures for its UK fan base and competition integrity.