

CNBC Sport
CNBC
CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.
Episodes
Mentioned books

Mar 26, 2026 • 34min
Sports Professor Rick Horrow and Soccer Legend Landon Donovan 3/26/26
Landon Donovan sits down with Alex Sherman for a wide-ranging conversation on the 2026 World Cup, the business and visibility challenges facing Major League Soccer, and the personal realities behind elite performance—including depression, therapy, and the pressure to be “on” at all times.
Key topics covered
Why the 2026 World Cup could be a true “before and after” moment for American soccer (and why it could also be overhyped)
What a “successful” World Cup looks like for the USMNT: a deep run plus iconic moments that change public perception
How MLS stacks up against top European leagues—and what billionaire ownership could mean if spending and ambition rise
The MLS–Apple TV model: what worked, what limited reach, and why broader promotion still matters for a growing league
Donovan’s book motivations: moving beyond highlight-reel memoirs to talk honestly about depression, family, and identity
A candid look at depressive episodes, including a drug-induced crisis and how meditation helped him survive it
Youth soccer in the U.S.: “pay-to-play,” win-first culture, broken incentives—and Donovan’s stated mission to change it
Timestamps
10:26 — Why 2026 could reshape U.S. soccer, and a 1994 World Cup flashback
10:28 — What “success” looks like for the USMNT (deep run + iconic moments)
10:30 — MLS ownership, spending power, and what exposure to the World Cup can unlock
10:31 — MLS vs. Europe: where the league stands today
10:36 — The MLS–Apple TV deal and the challenge of reach vs. revenue
10:37 — Why Donovan wrote a book—and why mental health is central to it
10:43 — Depression, suicidal thoughts, and the role of therapy and meditation
10:47 — Retirement, ownership interest, and why youth soccer reform is his “next frontier”
Resources mentioned
Stream Major League Soccer on Apple TV
MLS viewing FAQ and details on watching matches
Lincoln City FC (club Donovan mentions investing in)
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Mar 19, 2026 • 27min
CBS Sports’ Tracy Wolfson and Hall of Fame Coach Jim Boeheim 3/19/26
Legendary Syracuse head coach Jim Boeheim sits down with Alex Sherman a few days before March Madness to break down the realities of NIL, the transfer portal, and the shifting power structure in college basketball. Boeheim argues the sport has, in many ways, improved on the court—older rosters, more talent staying in school, and an influx of international players—but says meaningful regulation (contracts, salary caps, transfer limits) is still needed to prevent the system from spinning further out of control. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 12, 2026 • 22min
Tyler Reddick on 3 Straight NASCAR Wins, Michael Jordan, 23XI, and AI 3/12/26
Tyler Reddick joins Alex Sherman to unpack a red-hot start to the NASCAR season—three straight wins—and what’s actually behind the momentum. Reddick explains how experience at specific tracks and lessons from previous near-misses helped him execute when it mattered, including reflecting on coming up just short in the Daytona 500 and using prior failures as motivation to close races out.
A big focus of the conversation is 23XI Racing’s leadership—and the reality of what it’s like to drive for an ownership group that includes Michael Jordan and Denny Hamlin. Reddick shares a favorite Jordan moment that turned into real performance fuel, and he pushes back on the idea that Jordan is “just the money,” describing how both Jordan and Hamlin contribute leadership, perspective, and hands-on involvement (including Hamlin’s role in building out the team’s “Airspeed” facility).
They also zoom out to the business of NASCAR: what a winning streak can do for sponsorship conversations, why partner exposure matters as much as prize money, and how driver compensation can vary widely depending on contract structure (salary vs. winnings/purse-heavy deals). Reddick addresses whether any fallout lingered after 23XI’s lawsuit against NASCAR and the eventual settlement, and he explains why, from his seat, things stayed professional at the track and the relationship is moving forward.
Finally, Reddick weighs in on NASCAR’s current trajectory amid leadership changes and shifting motorsports attention, including the role of the Next Gen car and why tire strategy (and Goodyear’s changes) can significantly impact racing quality. The episode closes with a look at AI: while Reddick doesn’t use AI in-car, he says teams are exploring how AI might help them process overwhelming amounts of performance and race data more efficiently over time.
01:30 Michael Jordan’s “jab” that motivated Reddick to improve on superspeedways
03:05 How Michael Jordan and Denny Hamlin actually lead at 23XI Racing
05:13 23XI’s lawsuit vs. NASCAR, the settlement, and whether anything lingers
06:44 Winning streak economics: sponsors, exposure, and new partnership interest
08:06 How driver pay works: salary vs. winnings and contract structure
09:33 NASCAR’s direction, leadership change, Next Gen car, and why tires matter
11:21 AI in NASCAR: using AI to sort racing data (and why it’s still early)
13:29 Phoenix sendoff and Michael Jordan’s leadership style
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 5, 2026 • 34min
Inter Miami's Jorge Mas and his Nu Stadium 3/5/26
CNBC’s Contessa Brewer speaks with Inter Miami CF Managing Owner Jorge Mas and Nu CEO Cristina Junqueira about their new stadium naming rights deal. They also discuss the business impact of Lionel Messi and the upcoming World Cup Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 26, 2026 • 29min
ESPN's Chris Berman 2/26/26
CNBC’s Alex Sherman talks with sports business professor Rick Horrow about the stadium building boom and what’s fueling it. Then, longtime ESPN host Chris Berman joins Sherman to break down ESPN’s evolution, its NFL ownership deal, and why Berman believes the Damar Hamlin incident may have impacted the league’s push for an 18th game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 19, 2026 • 28min
YouTube Sports Creator Jesser 2/19/26
Zach Miller, president of Bucket Squad and media exec who scaled creator businesses. Jesse Riedel (Jesser), YouTube sports creator who built a massive basketball-focused audience. They chat growth from viral videos to a full media brand. They discuss creator-led broadcasts, balancing live rights with reach, building team and infrastructure, and plans for a huge new studio.

Feb 12, 2026 • 39min
Football writer Ken Belson and NFL legend Joe Montana 2/12/26
CNBC’s Alex Sherman sits down with longtime NFL writer Ken Belson to discuss his new book “Every Day is Sunday,” the evolution of the league, and the business buzz surrounding Super Bowl week. Then, Hall of Fame quarterback Joe Montana joins the podcast to reflect on his legendary career, his pivot into venture capital, and where he sees the NFL heading next. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 6, 2026 • 16min
NFL's Hans Schroeder on renegotiating TV rights and why Disney isn't 'legacy media' 2/6/26
CNBC's Alex Sherman talks to Hans Schroeder, the NFL's executive vice president of media distribution. They discuss whether the league will trigger its opt-out clause to renegotiate TV rights deals early, the NFL's landmark agreement with Disney/ESPN and why the league is bullish on ESPN's future value, potential expansion of its YouTube partnership, what it would take to convince players to accept an 18-game season, and the NFL's efforts to create a dedicated media package for international games. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 6, 2026 • 10min
NFL exec Jeff Miller says the league is comfortable sitting out the prediction market blitz 2/6/26
CNBC's Contessa Brewer talks with NFL EVP Jeff Miller about the rise of prediction markets and how the NFL is navigating it. Miller says the league is playing the long game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 6, 2026 • 9min
Kirk Cousins on an 18th NFL game: 'Everybody has a price' 2/6/26
CNBC's Alex Sherman speaks with quarterback Kirk Cousins about his free-agency strategy, an 18-game season and his Zebra Technologies partnership on player tracking. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


