The Long Term Investor

The Importance of Working With A High-Quality Advisor with Plancorp's Ranie Verby (EP.243)

Feb 11, 2026
Ranie Verby, CPA and CFP who leads practice management at Plancorp, discusses how to identify a true fiduciary at an RIA. Short, practical screening questions and firm-structure red flags. The value of team-based, integrated planning when life gets messy. How behavioral finance and AI free advisors to focus on meaningful client conversations.
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ADVICE

Confirm Fiduciary Duty In Writing

  • Ask whether your advisor is part of a Registered Investment Advisor (RIA) and is transparent about how they get paid.
  • Require a written fiduciary commitment in the engagement agreement before you sign anything.
ANECDOTE

Long-Term Bond During Hard Times

  • Ranie described an advisor guiding a widow through the death of her husband over many months and decisions she wasn't ready to make.
  • That long-term bond illustrated how great advice matters most when life gets messy, not during calm markets.
INSIGHT

Behavioral Finance Reframes 'Irrational' Moves

  • Behavioral finance reframes client reactions as normal brain responses, not irrational errors.
  • Advisors' job is to remove emotion from decisions and guide clients to logical action during stress.
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