Marketing Operators Episode 100! The Big Rocks We’re Focusing on for 2026 Growth
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Feb 24, 2026 They lay out the strategic priorities brands are using to drive growth in 2026. Topics include building a bulletproof marketing operations system and Slack hygiene. They debate testing volume versus precision and treating retention as a product. They dig into creator-led social, TikTok Shop mechanics, and scaling organic plus paid YouTube integrations.
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Use Backfilled Launch Templates For High Velocity
- Build a backfilled launch template that maps a tiered campaign to fixed tasks and deadlines so launches can run weekly without chaos.
- Ridge uses Notion go-to boards, a marketing project manager, and twice-weekly channel reviews to keep two–three launches per week moving.
Hire A Project Manager To Own Launch Execution
- Assign a dedicated marketing project manager to own the go-to board, create tasks, and drive deadlines to prevent stakeholder drop off.
- Connor McDonald and his VP create summaries, then the project manager builds tasks and enforces stage gates in channel meetings.
Prioritize Test Volume Over Occasional Wins
- Increase the volume of tests as a primary KPI rather than only chasing 'winning' outcomes.
- Ridge ran ~50 house tests last year and prioritizes testing volume to build repeatable playbooks for future launches.