Ep 49: Carl Gould on Having The Guts to Make the Obnoxious Offer No One Else is Willing to Make

Today, I'm bringing on a serious badass in the coaching and consulting world.

Badass business owner, Carl Gould.

Now, it seems like everyone and their mother is a business coach these days but Carl is going to put us all to shame.

First: he built 3 (!) multi-million dollar businesses by the age of 40.

Then, he started and launched the super successful business and coaching advisory company, 7 Stage Advisors, where, since 2002, Carl has mentored the launch of over 5,000 businesses and has trained, certified, and accredited over 7,000 business coaches and mentors.

Carl has written 9 books, co-authored books like Blueprint For Success with Ken Blanchard and Stephen R. Covey, and he has spoken at Tony Robbins’ Unleash the Power Within seminar. Plus, he has run the New York City Marathon twice!

So, yeah. He’s done some things.

On top of all this, he's just a really cool, laid-back guy with a lot of great war stories and I am so excited for him to share them with you.

Tune into this episode to hear:

• How building a business that addressed the main customer complaints in the landscaping industry was the Genesis of the Obnoxious Offer
• How it’s the job of a CEO to push limits and that when you reach the edge of your comfort zone it’s time to redefine, recalibrate your goals.
• Why people are always willing to overpay - bragging rights! – and why overpaying creates a partner in success
• How Carl’s contribution to the coaching and consulting community has become some of the standards in the industry
• And why in the beginning, not being afraid to make it all about you helps create a story that clients can relate to

Learn more about Carl Gould:

• 7 Stage Advisors
• carlgould.com
• LinkedIn @carlgould

Learn more about Pia:

• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course
• Start reading the first chapter of my book
• Piasilva.com

Resources:

• Pia’s Forbes article - Guaranteed Press, Obnoxious Offers, And A Better Way To Qualify Prospects