Loraine Dowdy, founder of Coloured Raine cosmetics, left a successful finance career to create a diverse, cruelty-free makeup line for women of color. In this conversation, Loraine shares her inspiring journey and the challenges of entrepreneurship as a woman of color. She discusses how nature influences her upcoming product line and the importance of community support among women in the beauty industry. Insights on creativity, team building, and navigating career transitions add depth, making this a motivating listen for aspiring entrepreneurs.
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Design For Every Skin Tone
The beauty industry historically ignored people of color, leaving product gaps for many skin tones.
Coloured Raine designs shades to flatter light through deep skin tones, aiming to include everyone.
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Test Shades On Real Skin
Use your own and diverse skin tones as test models to ensure widespread shade compatibility.
Run products for months to confirm wear time, irritation, and color payoff across tones.
insights INSIGHT
Nature As A Creative Engine
Nature documentaries fuel Loraine's creativity and inform product stories and shade names.
She draws emotional and conceptual inspiration from animal behaviors and ecosystems.
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Today we are sitting down with Loraine Dowdy, founder of the American made cosmetics line, Coloured Raine. After 16 years of working a high-powered job in the financial industry, Loraine pursued her dream of creating a cruelty-free makeup line that encourages diversity, self-expression, and shades for women of color. In our conversation, you can feel Loraine’s passion for creating pigments that accentuate the beauty of all skin tones. We couldn’t help but geek out over our mutual love of nature shows--in fact, Loraine confided how her upcoming makeup line is inspired by nature. Loraine is open and honest about the trials and tribulations she’s gone through starting a business as a woman of color, and how nourishing it is to have relationships with other women in the industry.
Keep an eye out for the Coloured Raine’s upcoming partnership, new foundations, makeup tutorials, and Christmas bundles! You are going to love their array of vibrant pigments and cruelty free cosmetics.
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy
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