The Alter Ego Effect: The Man who Built Kobe’s Black Mamba With Todd Herman

Jan 27, 2026

45:44

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In this juicy episode of The CLS Experience, host Craig Siegel welcomes Todd Herman, a renowned mental performance coach, speaker, and author of 'The Alter Ego Effect.' Todd shares insights from his illustrious career, including coaching Olympic athletes and top CEOs, revealing the distinctions between coaching, consulting, and mentoring. The conversation delves into the three essential principles of coaching: encouragement, progress, and accountability - and discusses the power of imagination and experiential design in achieving peak performance. Todd explains the importance of aligning business decisions with core values and shares heartwarming perspectives on balancing professional life with being a devoted parent. This episode is packed with actionable insights for anyone looking to unlock their full potential and lead with purpose. Let's go deep.

6:18 Principles of Effective Coaching

11:33 Building Momentum and Finishing Strong

18:00 The Power of Imagination and Creativity

24:23 Visualizing Success: The Power of Future Pacing

30:23 Selecting the Right Clients: Commitment and Fit

37:05 Leadership and Core Values in Business

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