Business Casual Brainstorming New Offers
Jan 29, 2026
Creative alternatives to discounting and how that shift reshaped marketing. Using promo emails and seasonal angles to sell books without slashing prices. Brainstorming digital bonuses, bundling a course with a free book, and limited consults as incentives. Logistics around shipping, damaged inventory, and partnering with vendors for physical or coupon-based bonuses.
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Episode notes
Ditch Routine Discounts
- Do stop running routine discounts and force creative offers instead.
- Matt Giovanisci says refusing discounts prevents training customers to wait for sales.
Black Friday Without Price Cuts
- Matt ran Black Friday emails without discounts and still boosted sales.
- He promoted existing perks like free digital copies and gift framing to increase purchases.
From Garage Shipping To 3PL Headaches
- Matt and Steph shipped books themselves until they switched to 3PL in September.
- That left damaged and uncounted inventory at home, prompting a planned damaged-book sale.
