Nonprofit Hub Radio Being Human at Scale: The Key to Digital Fundraising Success
In this illuminating conversation with Courtney Krus and Greg Colunga, managing partners of Amplify Fundraising, we unpack how nonprofits can transform their digital strategy from a "bolt-on" tactic to a powerful, relationship-building channel that drives meaningful results.
These digital fundraising experts reveal what they call "The Pizza Hut Problem" - how traditional nonprofit communications often resemble impersonal, highly-stylized marketing emails that create distance rather than connection. "We have to be authentic and human," Courtney emphasizes, sharing practical ways to write conversational emails that feel like messages from a friend rather than a corporation.
You'll learn why personalization matters more than polish, how to leverage the donor data you already possess, and simple changes you can implement immediately to humanize your digital communications. Greg explains that digital shouldn't be viewed strictly as a revenue channel, but as "an additive piece of the recipe to everything that you're doing," supporting and enhancing your entire fundraising program.
With nonprofit retention rates dropping 12% in just four years, this conversation couldn't be more timely. Whether you're just starting with digital or looking to refresh your approach, you'll walk away with actionable strategies to build authentic connections that inspire generosity.
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