The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

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Apr 28, 2023
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Howard Lerman
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ADVICE

Phased Rollout and High Standards

  • Maintain high product standards by using the product internally before releasing to customers.
  • Implement a phased rollout process, starting with internal alpha testing and then expanding to beta users.
INSIGHT

Avoid Freemium, Invest in Support

  • Freemium models can attract non-paying users who offer unhelpful feedback.
  • Rome uses a free trial model and invests heavily in customer support.
ADVICE

Transparent Pricing

  • Communicate pricing transparently and predictably.
  • Rome uses usage-based pricing and informs customers about future price increases.
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