NARPM Radio BDM Success in Property Management: Incentives, Accountability, and Client Relationships
Jul 2, 2025
Jake Brooks, a Business Development Manager with Kentuckiana Property Management and former mortgage lender, shares his insights on thriving in property management. He discusses effective incentive plans and the importance of accountability. The conversation touches on understanding different types of investment owners, navigating objections, and enhancing client relationships. Jake emphasizes transitioning from low-cost to premium services and offers valuable strategies for successful relationship building and business growth in a competitive market.
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Different Types Of Investors
- Investment owners vary from accidental landlords to seasoned investors and syndicates.
- Tailor communication and service differently depending on their experience and portfolio size.
Segmented CRM Drip Campaigns
- Use a CRM like Lead Simple to segment and nurture leads with tailored drip campaigns for investor types.
- Keep leads on drips at least six months to remain top of mind and catch opportunities when they arise.
Handle Investor Objections
- For seasoned investors, address concerns on maintenance transparency and unit turn costs over price.
- For accidental or new landlords, uncover true objections behind price and highlight hidden cost savings.
