Do This, NOT That: Marketing Tips with Jay Schwedelson Ep. 142 - SENTIMENT Analysis is a BIG DEAL! ➡️ GUEST: CALLRAIL CEO ==> Marc Ginsberg w/ Insights from 200K CALLRAIL Customers!
In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to drive more sales.
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Best Moments:
(4:00) How Marc has been focused on data, analytics, and insights throughout his career even before AI was mainstream
(6:58) Practical ways small businesses can leverage AI to benefit their operations, such as through sentiment analysis of calls and emails
(7:40) Using AI for time savings by automating meeting and call transcription and analysis
(9:29) How AI call analysis helped one of CallRail's driveway installation customers identify and pursue a new revenue stream
(15:09) Marc's vision for how AI will progress from automation into more assisted intelligence over the next 5-10 years
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Guest bios:
Marc Ginsberg, CEO of CallRail. 25+ years of marketing and growth experience at companies like American Express and Cardlytics.
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