This Is TASTE

769: From Lucky Peach to the New York Times Bestseller List with Rachel Khong

May 2, 2026
Rachel Khong, author and former Lucky Peach editor known for Goodbye, Vitamin, explores My Dear You and Real Americans. She talks about Lucky Peach’s legacy, how reporting and food research feed her fiction, and using smell and taste to ground stories. She also shares writing rituals, travel-inspired scenes, and why short stories can do what novels cannot.
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ANECDOTE

Delirious Deadline Prank That Became Office Lore

  • Lucky Peach deadlines made the small San Francisco team delirious and creative, spawning in-office pranks and inside jokes.
  • Rachel Khong recalls Walter prank-calling BevMo asking for a “ween opener,” which became a running gag and song in the office.
INSIGHT

Lucky Peach Shaped Food Media Aesthetics

  • Lucky Peach left an aesthetic and editorial legacy: bold art choices and willingness to cover weird, non-mainstream food topics.
  • Rachel notes its influence showed up in other magazines' fonts and an openness to odd subjects rather than mere trends.
ANECDOTE

Oyster Road Trip That Became A Novel Character

  • Rachel's road trip oyster reporting informed Real Americans; a Pacific coast oyster farmer inspired a mentor character.
  • She used a real farmer's boots anecdote as a subtle nod in the novel's character design.
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