The Best Ever CRE Show JF 4150: Confidence in Investing, Team Building and Long-Term Strategy ft. Liz Faircloth
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Jan 14, 2026 Liz Faircloth, co-founder of InvestHer and principal at DeRosa Group, is a real estate investor who empowers women and scales multifamily projects. She discusses scaling from hands-on duplexes to large multifamily, why market fundamentals and stepping outside hyper-local markets matter, the confidence gap women face in investing, and the power of building the right team and mission-driven long-term strategy.
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Humble Duplex Beginnings
- Liz and Matt bought a duplex in their 20s with a $30,000 loan from her father and learned investing from scratch.
- That early hands-on start set the foundation for scaling into multifamily and syndication over years.
Building A Local Legacy Project
- Liz chose a local ground-up luxury project so her children could see and learn from the process.
- The project blends financial return with family legacy and hands-on education for her kids.
Market Beats Deal-Level Hype
- Prioritize market fundamentals over individual deals by tracking job growth and diverse economic engines.
- Invest where people want to live and where demand outpaces supply to protect returns in tighter markets.