Amanda Cruise interviews Liz Faircloth about her two-decade real estate journey, the evolution of InvestHER, and how her investing philosophy has shifted alongside life, family, and market cycles. Liz shares how early hands-on investing grew into larger multifamily projects, why supply-and-demand fundamentals matter more than ever, and how stepping outside hyper-local markets unlocked scale. She also explains the confidence gap women face in investing, the power of building the right team instead of knowing everything, and why legacy, joy, and impact now guide her decisions as much as returns. The conversation highlights how intentional strategy, clear lanes in partnerships, and mission-driven investing can create long-term success for both individuals and communities.
Liz Faircloth
Current role: Co-Founder, InvestHer; Principal, DeRosa Group
Based in: Pennsylvania
Say hi to them at: https://therealestateinvesther.com
Visit www.tribevestisc.com for more info.
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Podcast production done by Outlier Audio
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