Short Term Rental Secrets Podcast Your Listings Are Dying on Airbnb — Here's Exactly How to Fix It with Maryann Wahhab
Mar 19, 2026
Maryann Wahhab, a former Division I basketball coach turned revenue management expert who runs short-term rentals across multiple states. She walks through booking-window zones and how to price each one. They dig into listing activity, booking velocity at 7/15/30 days, and a re-optimization playbook for listings with no bookings. Practical tactics include OTA tricks, length-of-stay promos, and creative rule-set uses.
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Set Pricing By Market Seasons And Booking Zones
- Do map your market and identify peak, middle, and shoulder seasons before changing prices.
- Maryann uses PriceLabs comp sets to benchmark ADR, occupancy and then sets booking zones (zone three ~20–60 days) to set pricing and restrictions.
Booking Window Zones Explain When To Hold Or Loosen Rates
- Booking windows concentrate demand into zones; zone three (roughly 20–60 days) is often the prime window to capture full rates.
- Maryann prices firmly in that zone and relaxes restrictions only as dates get closer (zone two/four/five).
Protect Early Rates And Use Aggressive Discounts Last
- Do preserve price integrity early and only use aggressive discounts in last-minute zones.
- Maryann recommends conservative lifts (5–15%) in early zones and 30%+ discounts only as last-resort in final days to stay relevant to OTAs.