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If your listings aren't getting booked right now — don't panic and drop your prices.
In this week's Thursday training, Mike Reilly sits down with Maryann Wahhab, revenue management expert and STR operator across 6 states, to break down exactly what's working right now to get booked at the rates you want.
Maryann went from college basketball coach to full-time STR revenue manager — and now helps operators stop leaving money on the table in soft markets.
In this episode, Mike and Maryann cover:
- Why your slow bookings are probably a listing problem — not a pricing problem
- The booking window zones every operator needs to understand (and how to price each one)
- How Mike went 30% up year over year on Vrbo with one simple OTA trick
- The "booking velocity" metric Maryann tracks at 7, 15, and 30-day marks
- How a listing went from page 6 to page 2 on Airbnb in one week
- Why virtual stays are a game changer for dead listings
- The full listing re-optimization playbook for properties with no bookings in 30+ days
- How to use Airbnb's rule sets and length-of-stay discounts to capture more revenue in slow season
This is the training your listings need right now.
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🎙️ About Maryann Wahhab:
Maryann is a revenue management expert and STR operator managing properties across 6 states. A former Division I basketball coach, she left the game in 2023 to manage properties full-time — and now helps STR operators maximize revenue in any market condition.
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Timecodes:
0:00 - Why Your Listings Aren't Getting Booked Right Now
2:30 - Meet Maryann Wahhab: From Basketball Coach to STR Expert
6:00 - How to Read Your Market Before You Touch Your Prices
10:00 - Booking Window Zones Explained (And How to Price Each One)
15:30 - Booking Velocity: The Metric That Tells You When to Act
20:00 - How to Play the Airbnb and Vrbo Algorithm Game
25:30 - The OTA Trick That Got Mike 30% Up Year Over Year on Vrbo
30:00 - Virtual Stays and How to Reinvigorate a Dead Listing
36:00 - The Full Re-Optimization Playbook for Struggling Listings
41:30 - Length-of-Stay Discounts and Airbnb Rule Sets in Slow Season
46:00 - How to Differentiate Your Listing So You're Never in a Price War
