#65: Aldo Comi | Co‑Founder & CEO, Soccerment

We speak with Aldo Comi, Co‑Founder and CEO of Soccerment, on how football is being reshaped by AI, performance data, and wearable technology, and why the sport is entering a new era defined by objective measurement, player‑centric intelligence, and global scalability.

With a background spanning finance, data science, and football performance, Aldo explains how Soccerment is building an integrated ecosystem that combines advanced analytics, proprietary wearables, and AI‑driven insights to support clubs, academies, and players across the development pathway. He breaks down how data is transforming scouting, coaching, and tactical evaluation, and why the next decade of football will be shaped by platforms capable of merging on‑field tracking, contextual analytics, and predictive modelling.

We also discuss Soccerment’s work with elite clubs, federations, and the MLS Innovation Lab, the rise of data‑native player development, and how emerging technologies are enabling new forms of football storytelling for media and fans. Aldo shares his perspective on the structural inefficiencies in global football, the opportunities created by under‑digitised markets, and the long‑term vision for building the AI layer of the world’s most global sport.

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