GEN C: Culture, Commerce and Code With Nelly Mensah, VP of Digital Innovation at LVMH

Mar 4, 2024

LVMH's Nelly Mensah discusses luxury giant's dive into Web3, metaverse, AI in branding. Topics include NFTs, digital fashion, Roblox earnings, AI chatbot controversies. Explore challenges in digital fashion, publishing, brand safety, tech companies' AI adoption, Roblox creator economy, ethical dilemmas in creator economy, luxury brands embracing blockchain and Web3, merging gaming culture with fashion.

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Introduction

00:00 • 3min

Navigating the Changing Landscape of Publishing and Advertising

02:59 • 9min

Navigating the Risks of Provoking AI and Brand Safety Concerns

12:14 • 2min

Comparing Tech Companies' AI Adoption to Traditional Brands and the Roblox Creator Economy

13:52 • 2min

Exploring the Growth of the Creator Economy and Ethical Challenges

16:09 • 4min

Exploring the Intersection of Luxury Brands and Cutting-Edge Technologies

20:07 • 25min

In this week’s episode, LVMH's Nelly Mensah shares her insight on the luxury giant's foray into Web3, metaverse and immersive tech.

Nelly Mensah, VP of Digital Innovation at LVMH joins "Gen C" to discuss their approach to Web3, metaverse and immersive technologies. She discusses LVMH's early embrace of NFTs and the metaverse, the role of digital fashion and virtual worlds in enhancing customer experiences, and how AI is shaping the future of luxury branding.

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