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GEN C: Culture, Commerce and Code With Nelly Mensah, VP of Digital Innovation at LVMH

CoinDesk Podcast Network

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Exploring the Intersection of Luxury Brands and Cutting-Edge Technologies

The chapter delves into how luxury brands like LVMH are embracing technologies like blockchain and Web3, sharing insights on experimentation and leading in immersive experiences. Discussions cover the evolution of Web3, personal journeys with technology, and the unique approach of LVMH towards innovation. It also explores the appeal of technology to luxury audiences, utilizing blockchain for traceability, and the merging of gaming culture with fashion through advanced technologies.

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