This is certainly not a new or revolutionary statement: "Words Matter." What is new nowadays is the pace at which our business, relationships, and society change.
Technology is fueling many of these changes, and we are all learning new ways as we go. As we're trying to figure out what we are doing and where we're going to go next, the words we use to describe the world around us matter even more than ever.
We must understand the power of our words and how they may land depending on who gets to hear them. In short, we need to use them wisely and adapt them to the audience we are talking to — especially in a highly technical field such as cybersecurity; we sure need to think more about the matter if we want to be heard and understood.
Join us and our guest, Demetrios Lazarikos (Laz), for a candid conversation about how words shaped his own life, shaped his company [listen to the Blue Lava origin story here], and how they helped him learn to be a student of the business as a 3-time CISO. It's important to know your audience, tailor the message to them, and choose your words wisely.
There's a moral to this story, and Laz's words matter immensely for those seeking to run an information security program that not only protects the business but also helps it achieve its objectives.
Note: This story contains promotional content. Learn more.
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Guests
Demetrios Lazarikos (Laz)
On Linkedin 👉https://www.linkedin.com/in/iamlaz/
On Twitter 👉https://twitter.com/otrwithlaz
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Be sure to visit Blue Lava at https://itspm.ag/blue-lava-w2qs to learn more about their team and their offering.
Words Matter Blog: https://www.blue-lava.net/blog/words-matter-what-is-the-language-used-between-business-leaders-and-cisos
The Blue Lava origin story podcast: https://www.itspmagazine.com/their-stories/the-blue-lava-origin-story-a-blue-lava-story-with-co-founders-demetrios-lazarikos-laz-julia-tran-jonna-melinauskas-and-andy-hoernecke
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https://www.itspmagazine.com/telling-your-story
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The ITSPmagazine Podcast