The Learning Leader Show With Ryan Hawk

017: Jeff Haden – Why 578,000 People Follow Jeff's Writing On LinkedIn

May 20, 2015
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ADVICE

Use Public Writing To Market Ghost Work

  • Publish work under your own name to market services you can't publicly link to because of NDAs.
  • Use platform writing to showcase skill and attract clients despite ghostwriting secrecy.
INSIGHT

Ghostwriting Is Product Work

  • Ghostwriters often work for clients who can sell books but lack time or writing skill.
  • The hardest part of book projects is marketing and selling the final product, not the writing itself.
ADVICE

Price Ghostwriting By Contribution

  • Reduce fees when clients supply strong structure and content; charge more when you create concept and material.
  • Expect fees roughly from $20k on simple projects up toward $90k for idea-driven books.
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