The Artificial Intelligence Show #191: Ads in ChatGPT, Claude Cowork, Elon Musk vs. OpenAI, Personal Intelligence from Gemini & Real-World AI Use Cases
327 snips
Jan 20, 2026 OpenAI is testing ads in ChatGPT, raising questions about user privacy and brand opportunities. Meanwhile, Anthropic introduces Claude Cowork, a new agent aimed at automating office tasks. The showdown between Elon Musk and OpenAI heats up, with Musk's lawsuit advancing amidst a rocky public spat. Apple opts for Google's Gemini to upgrade Siri, hinting at a competitive landscape. Plus, the revelation of OpenAI's new 'SweetPea' audio device may put it head-to-head with AirPods, while deepfake technology reaches astonishing new heights.
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Test ChatGPT Ads Carefully
- Brands should assess whether to test ChatGPT ads and plan for potential user backlash and brand-fit concerns.
- Treat ChatGPT as a new distribution channel and run small tests to measure ROI and reputation impact.
Revise Policies Before Deploying Agents
- Update generative-AI policies and clarify whether employees may run agentic tools on corporate systems.
- Require explicit approvals, sandboxing, and monitoring before allowing agents access to internal files.
Musk v. OpenAI: Public, High-Stakes Litigation
- Elon Musk's lawsuit against OpenAI centers on claims about abandoning nonprofit promises and is proceeding to a jury trial.
- Unsealed discovery and public tweets have made the dispute unusually high-profile and messy for investors and partners.